Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
HER UNIVERSE Brings Fangirl Fashions to
D23 EXPO 2015
Geek Fashion will Join the “Magic” of Disney’s D23
NEW YORK, NY – August 6th, 2015 – Groundbreaking fangirl fashion company, Her Universe™, announced that it will be making its first appearance at D23 EXPO 2015, Disney’s ultimate fan event held at the Anaheim Convention Center August 14th thru the 16th. Some of the company’s most popular geek designs (both apparel and jewelry) and new exclusives from Star Wars and Marvel will be offered at two different Her Universe boutiques – Apparel Location A315 and Accessories Location C2005. In addition, with every purchase of $50 or more customers attending D23 will receive a FREE Her Universe lanyard (also available to purchase for $5.00) and each Her Universe boutique will have a FREE Star Wars or Marvel sticker to give away just for stopping by (while supplies last).
“I am a HUGE Disney fan so it’s a dream come true for me to bring Her Universe to D23,” said actress, entrepreneur and Her Universe Founder, Ashley Eckstein. “I cannot wait to geek out with fellow Disney fans and celebrate Star Wars and Marvel together.”
“We are thrilled to have Her Universe make its first appearance at D23,” added Michael Rego, Chief Executive Officer of The Araca Group. “We look forward to bringing some of our most iconic fashion-forward designs from Star Wars and Marvel for fangirls to add to their wardrobes!”
Ashley Eckstein, who is also the voice of Ahsoka Tano from Star Wars: The Clone Wars and Star Wars Rebels will be at the Her Universe booth greeting fans throughout the weekend and will be in the Disney/ABC TV Pavilion on Sunday from 6-7pm for a special meet and greet where fans will receive an exclusive Star Wars Rebels mini-poster.
Make sure to follow Her Universe & Ashley Eckstein on Twitter, Facebook, Pinterest, Instagram and YouTube. To join the D23 EXPO conversation follow DisneyD23 on Twitter, Facebook, Pinterest, Instagram, and YouTube, and use the hashtag #D23EXPO.
Photo Credit: Kelsey Edwards Photography
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube(https://www.youtube.com/user/HerUniverseChannel?sub_confirmation=1).
About D23 EXPO 2015
D23 EXPO—The Ultimate Disney Fan Event—brings together all the worlds of Disney under one roof for three packed days of presentations, pavilions, experiences, concerts, sneak peeks, shopping, and more. The event provides fans with unprecedented access to Disney films, television, games, theme parks, and celebrities. For the latest D23 EXPO 2015 news, visit D23EXPO.com. Presentations, talent, and schedule subject to change.
dmadsen@araca.com
646-922-0663