Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
Dara Meas
Publicist
Hot Topic
dmeas@hottopic.com
Star Wars Fashion Steps Into the Spotlight
Fangirl Fashion Strikes Back as Her Universe and Hot Topic Announce
New Star Wars Holiday Fashion Collection
NEW YORK, NY – November 16th, 2015 – Calling all Star Wars fans to step into the spotlight! Ground breaking fangirl fashion company, Her Universe, and leading specialty retailer, Hot Topic, announced today an all-new Star Wars fashion collection featuring dresses, sweaters, jackets and fashion tops available only at select Hot Topic stores and online at Hottopic.com. To celebrate the Force and this collection of dynamic Star Wars fangirl fashions (just in time for the holidays and the premiere of Star Wars: The Force Awakens), Her Universe founder/actress Ashley Eckstein is asking fans to step into the spotlight and share their unique Star Wars story on Facebook, Twitter or Instagram using the hashtag #MyStarWarsStory. Eckstein, a die-hard fan of that “galaxy far, far away” herself, explains in an open letter to other fans the origins of this special Star Wars collection:
Dear Fellow Star Wars Fans,
We are now 33 days away from Star Wars: The Force Awakens premiering in theaters…but who’s counting, right? Seriously, though, I can barely contain my excitement! 2015 has truly been the “Year of Star Wars.” From Star Wars Rebels to Star Wars Celebration to Force Friday and, finally, The Force Awakens, Star Wars brings fans together from all over the world to celebrate this Universe that we all love SO much.
I’ve been immersed in the Star Wars community since 2008 as the voice of Ahsoka Tano, and with Ahsoka’s return in Star Wars Rebels, I’ve been reflecting on my personal journey as a Star Wars fan. I’ve been a fan ever since I was a little girl. I used to play Star Wars in my living room where I would pretend to be R2-D2 and I grew up watching the movies. However, it wasn’t until I became the voice of Ahsoka that I realized my love of Star Wars was a part of my identity; that being a Star Wars fan was a way of life. I also realized that I wasn’t alone and that half of all Star Wars fans are women and girls just like me. The problem was that female fans were overlooked because society considered Star Wars to be a ‘boys” property. How can you put a gender on Star Wars? To me, Star Wars is a story of hope, a story of good overcoming evil – you can’t put a gender on that! Star Wars is for everyone, the entire family!
My solution was to start my company Her Universe – a merchandise line made for Fangirls, but more importantly, a community where female fans can step into the spotlight and let their voices be heard and celebrated! What happened actually caught me by surprise, not only did Fangirls step into the spotlight but so did Fanboys! Both genders came together to celebrate this property that we love so much and support the message that Star Wars is for everyone! Together we are creating a more accepting environment for fans of all ages.
One of my goals when I started Her Universe 5 years ago was to be able to walk into Hot Topic and find an equal amount of Star Wars merchandise for men and women. I asked for your help because I knew that I could not achieve change alone and this mission would have to be a group effort. I’m so proud to say that we’ve achieved that goal! Five years ago, the landscape was very different and today we are launching a fashion line full of dresses, jackets, sweaters and fashion tops, in all sizes, including plus sizes!
So to celebrate, we want you to step into the spotlight and share your Star Wars story. What does Star Wars mean to you? When did you first see Star Wars? When did you realize that you were a Star Wars fan? Everyone has a story and we want to hear yours! Use the hashtag #MyStarWarsStory on Facebook, Instagram or Twitter and let’s celebrate together!
So, 33 days from now, you know where I’ll be, watching Star Wars on the big screen again! Until then, let’s share our stories! I personally want to say THANK YOU for your support and for helping me feel confident to step into the spotlight and say, “Hi, my name’s Ashley and I LOVE STAR WARS!”
May The Force Be With You,
Ashley
The new Her Universe Star Wars Collection at Hot Topic is available now at select Hot Topic stores and online at: hottopic.com.
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube(https://www.youtube.com/user/HerUniverseChannel?sub_confirmation=1).
About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 677 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/Hottopic), Facebook (facebook.com/hottopic), YouTube(https://www.youtube.com/hottopic) and Snapchat (hottopic).
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Her Universe and Hot Topic are encouraging fans to share their Star Wars stories online using the #MyStarWarsStory for the chance to be in a fan appreciation video! |
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dmadsen@araca.com
646-922-0663