Her Universe Publicist
Hot Topic Publicist
“Geek Couture” Returns to San Diego Comic-Con
2015 with 2nd Annual Her Universe Fashion Show
Designer Submission Process Opens Today – Will YOU be the Next Winning
Designer to Create a Fashion Collection for Hot Topic?
NEW YORK, NY- April 8th, 2015 – Calling all designers for the chance of a lifetime! Last year, Her Universe and Hot Topic took Comic-Con International in San Diego (San Diego Comic-Con) by storm with rave reviews and a full house for the first-ever full-scale “Geek Couture” fashion show and design competition. Now the ultimate runway for fangirl fashion is back and bigger and better for this year’s San Diego Comic-Con, the world’s premiere comic book and popular arts convention. This second annual must-see “Geek Couture” fashion show, to be held July 9th at the Manchester Grand Hyatt Hotel in San Diego, is the brainchild of Ashley Eckstein, founder of Her Universe – the trendsetting geek girl apparel company. Once again, Her Universe and Hot Topic are offering fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. The submission process opens today and designers, 18 years and older, can submit designs to be considered for the fashion show at http://www.heruniverse.com/fashionshowcontest. The deadline for submissions is April 22nd, 2015 and the 25 contestants will be selected and announced by April 28th, 2015. As with last year, two winners will be selected – one chosen by a panel of judges and the other – an audience favorite, for the unique professional opportunity to design a fashion collection with Her Universe Founder Ashley Eckstein for specialty retailer, Hot Topic. Last year’s winners, Amy Beth Christenson and Andrew MacLaine, wowed the audience with their original, handmade creations and, as a result, their exclusive Marvel Avengers Collection is premiering in Hot Topic stores and hottopic.com this May – see a sneak peak of their new collection below.
“We’re thrilled to announce The Her Universe Fashion Show is coming back to San Diego Comic-Con 2015,” said Ashley Eckstein. “I can’t wait to see the designs submitted this year. It’s going to be impossible to choose only 25 designers to compete in this year’s show. SDCC brings together a pool of incredible talent!”
“The success of last year’s fashion show highlighted the unique opportunity to directly engage fans in what is clearly a labor of love,” said David Glanzer, director of marketing and public relations for Comic-Con. “We are excited to welcome Ashley and The Her Universe Fashion Show back for what is sure to be another fun and exciting event.”
This year’s Her Universe Fashion Show promises to surpass last year’s trendsetting event by providing, once again, an educational and unprecedented opportunity for designers from all over the country to show their designs to the world. Last year’s show was featured in such entertainment and mainstream media as TIME, MTV and Hollywood Reporter as well as fashion media including Cosmopolitan, Nylon and PopSugar. With last year’s social media reach for the fashion show exceeding 31+ million, this year’s event promises to reach an even greater audience.
“The Avengers fashion collection designed by the winners from last year’s fashion show is beyond amazing,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic. “We can’t wait to do it again this year!”
The rules for the 2015 Her Universe Fashion Show are the same as last year – designs must be fashions, not costumes, and can be “geek couture” or ready-to-wear outfits. 25 designers will be chosen to participate in the show. The chosen designers can wear their own fashions on stage or opt to use their own model for the runway. There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2015 badge. To see the rules for The Her Universe Fashion Show and design competition follow this link: http://www.heruniverse.com/fashionshowcontest
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. We entered our first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC America for Doctor Who, and CBS Consumer Products for Star Trek and AMC for The Walking Dead, Nerdist Industries, Marvel and Hasbro for Transformers. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available to individualistic teens at malls across the country. Today, Hot Topic offers music and pop culture junkies exclusive collectibles, band merchandise, licensed and fashion apparel and accessories. Founded in 1989, Hot Topic operates 663 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).
About San Diego Comic-Con International
Comic-Con International: San Diego is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. For more information on this year’s San Diego Comic Con go to http://www.comic-con.org/cci