Her Universe Publicist
Calling All Designers! Now is Your Chance to
Design a Fashion Collection with Her Universe
for Retailer Hot Topic
Designer Submission Process Opens Today for the 2016 Her Universe
Fashion Show at San Diego Comic-Con
NEW YORK, NY- March 30th, 2016 – The Her Universe Fashion Show, the ultimate runway for fangirl fashion, returns to the world’s premiere comic book and popular arts convention, San Diego Comic-Con, July 21st 6:00pm at the Manchester Grand Hyatt Hotel. This year, in addition to submitting designs online, designers in the Southern California area will have the opportunity to submit their geek couture fashion concepts in-person to a panel of judges from Her Universe and Hot Topic at Hollywood and Highland in Los Angeles on April 23rd beginning at 10am. Designers from all over the country are welcome to submit and will also have the opportunity to submit video explanations of their designs if they cannot attend the open call. Twenty-five designers will be selected to compete in the Her Universe Fashion Show at SDCC for the chance to win the opportunity to design a fashion collection with Her Universe that will be sold at Hot Topic – the leading pop culture retailer. This year is extra exciting because the entire process will be filmed for a docu-series to air on the new Comic-Con channel, Comic-Con HQ.
This third annual must-see “geek couture” fashion show once again offers fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. The design competition submission process is OPEN NOW and designers, 18 years and older, can submit designs to be considered for the fashion show online here. All applicants must enter online even if they attend the in-person open call in Los Angeles. The deadline for submissions is 11:59pm PST on Sunday, April 24th, 2016 and the twenty-five finalists will be selected and notified by Wednesday, April 27th, 2016.
“My favorite part of The Her Universe Fashion Show has been getting to know all of the designers behind the scenes,” said Her Universe Founder Ashley Eckstein. “With the new docu-series on Comic-Con HQ, fans will get to know each designer and follow their process and journey to the runway at SDCC. There are so many talented designers out there that just need the opportunity and platform to showcase their skills. I encourage fans to submit and no experience is necessary!”
“We always put the fans and community first at Her Universe and the fashion show is an example of our mission,” added Michael Rego, Chief Executive Officer of The Araca Group, Eckstein’s partner in Her Universe.
The Her Universe Fashion Show will be hosted by Eckstein with an all new group of aspiring designers, from a variety of backgrounds and experiences, who will present their original “geek couture” designs on the runway. There will be three winners chosen at this year’s fashion show. The third winner will be chosen by the Comic Con HQ viewers at home.
Eckstein will be an Executive Producer for the docu-series along with Blondie Girl Productions owned by Ashley and Jennifer Tisdale.
All media inquiries including attendance and coverage of the fashion show should be directed to Her Universe publicist Dan Madsen at email@example.com.
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. We entered our first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC America for Doctor Who, and CBS Consumer Products for Star Trek and AMC for The Walking Dead, Nerdist Industries, Marvel and Hasbro for Transformers. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available to individualistic teens at malls across the country. Today, Hot Topic offers music and pop culture junkies exclusive collectibles, band merchandise, licensed and fashion apparel and accessories. Founded in 1989, Hot Topic operates 663 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).
About Blondie Girl Productions
Founded by Ashley Tisdale and run by Ashley and her sister Jennifer Tisdale, Blondie Girl Productions is a Los Angeles based production company that develops and produces television and digital programming with a focus on women. Blondie Girl is one of the producers behind FREEFORM’s breakout comedy hit “Young & Hungry” which is heading into its 4thseason and can also be seen on Netflix & HULU. Blondie Girl’s focus is to place an emphasis on female characters that defy expectations as well as creating stories that surprise and entertain its fans. You can find Blondie Girl Productions on Twitter (https://twitter.com/BlondieGirlProd), Facebook (facebook.com/blondiegirlproductions), Instagram (https://www.instagram.com/blondiegirlproductions), and Snapchat (blondiegirlprod).
About San Diego Comic-Con International
Comic-Con International: San Diego is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. For more information on this year’s San Diego Comic Con go to http://www.comic-con.org/cci