Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
New York, NY – May 12th, 2015 – Star Wars Weekends is returning to Disney’s Hollywood Studios theme park in full Force as fans surround themselves with out-of-this-world entertainment May 15th thru June 14th. Returning for the seventh year in a row is actress Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and Star Wars Rebels as well as co-founder of the popular sci-fi fangirl merchandise company, Her Universe™. For 2015, Her Universe will be bringing new stylish Star Wars fashions for women and girls featuring dresses, cardigans, skirts, fashion tops, hoodies, tunic tanks, t-shirts, and an adorable Ewok crochet purse, in a special boutique located within Disney’s Hollywood Studios. Ashley, and her business partner, The Araca Group, are particularly excited to offer fans at Star Wars Weekends, the Star Wars lightsaber skirt and shirt (which glows in the dark) that has taken the Internet by storm.
“I’m so excited to return to Star Wars Weekends with our new Her Universe collection for women and girls,” said Ashley. “It’s an exciting time to be a Star Wars fan and we have fashion designs for every occasion to show your love of this timeless and beloved franchise!”
Always a fan favorite, Ashley will be back on stage at Star Wars Weekends as host of the Padawan Mind Challenge Family Addition – an interactive Star Wars trivia challenge and will also be signing autographs in the Audition Room and at the Her Universe boutique once a day every weekend of the event:
Weekend 1 – Autograph session – 12:45pm to 2:15pm/Merchandise location – 3:30pm to 4:30pm
Weekend 2 – Autograph session – 12:45pm to 2:15pm/Merchandise location – 3:30pm to 4:30pm
Weekend 3 – Autograph session – 12:45pm to 2:15pm/Merchandise location – 3:30pm to 4:30pm
Weekend 4 – Autograph Merchandise location – 3:30pm to 4:30pm/Autograph session – 4:45pm to 5:45pm
Weekend 5 – Autograph session – 12:45pm to 2:15pm/Merchandise location – 3:30pm to 4:30pm
Photo credit: Kelsey Edwards Photography
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to heruniverse.com and by following Eckstein & Her Universe on Facebook (https://www.facebook.com/HerUniverse) and Twitter (https://twitter.com/HerUniverse).
STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
This pin-up style cardigan is perfect for any Star Wars Fangirl! Featuring embroidered X-wings, this cardigan, available at SWW, goes out to the girl who would rather be a part of the Rogue Squadron.
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