Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
AFFORDABLE LUXURY FOR THE HOLIDAYS WITH STAR WARS JEWELRY FROM THE LIGHT SIDE AND DARK SIDE
Premiere of New Star Wars by Her Universe Darth Vader Collection
Designed at the Sparkle Factory and Made in the USA
NEW YORK, NY – November 12th, 2014 – Where there is light, there is dark. No matter the mood, leading fangirl fashion company, Her Universe™, has a new affordable luxury jewelry collection to match your dark side or light side leanings this holiday season. For those who like to flaunt the dark side of fashion, Her Universe has unveiled its new Darth Vader Jewelry collection featuring the Dark Lord of the Sith himself on necklaces, bracelet and earrings. Designed at the Sparkle Factory and made in the USA this new collection will bring out your dark side diva.
“Looking for the perfect gift for your loved ones this holiday season? Surprise them with designer Star Wars jewelry that I like to call affordable luxury,” said Her Universe Founder Ashley Eckstein. “All of these collectible pieces will not break the bank but will last the test of time.”
For those who prefer the lighter side of style, Her Universe offers the R2-D2 “My Hero Collection” featuring everyone’s favorite little astromech droid from the Star Wars franchise. Also designed at the Sparkle Factory and made in the USA, this collectible jewelry line offers necklaces, bracelets, earrings, rings and a hair clip adorned with crystals and pearls.
All of these stunning high-end designer pieces, light side and dark side, are available now, between $40 to $85, and just in time for the holiday gift giving season at www.HerUniverse.com.
Photo credit: Kelsey Edwards Photography
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube(https://www.youtube.com/user/HerUniverseChannel?sub_confirmation=1).
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Are you a Dark Side Diva? Make a statement with this stunning new Darth Vader jewelry collection from Her Universe. Designed at The Sparkle Factory and Made in the USA, this Star Wars designer collection is the epitome of affordable luxury. |
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For those who prefer the lighter side of style, Her Universe offers the R2-D2 “My Hero Collection” featuring everyone’s favorite little astromech droid from the Star Wars franchise. Also designed at the Sparkle Factory and made in the USA, this collectible jewelry line offers necklaces, bracelets, earrings, rings and a hair clip adorned with crystals and pearls. |
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Are you a Dark Side Diva? Make a statement with this stunning black hematite Darth Vader necklace adorned with Swarovski crystals from the Her Universe Darth Vader jewelry collection. Designed at The Sparkle Factory and Made in the USA, this designer collection is the epitome of affordable luxury. |
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This subtle yet strong, black hematite Darth Vader necklace from Her Universe will show others your ability to flaunt the dark side of fashion. Designed at The Sparkle Factory and Made in the USA, this Darth Vader designer collection is the epitome of affordable luxury. |
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This stunning black hematite Darth Vader bracelet from Her Universe will show others your power to be a dark side diva. Designed at The Sparkle Factory and Made in the USA, this designer collection is the epitome of affordable luxury. |
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These striking, black hematite Darth Vader stud earrings from Her Universe will subtly show others your power. Designed at The Sparkle Factory and Made in the USA, this Darth Vader designer collection is the epitome of affordable luxury. |
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Show your allegiance to the Empire with these striking, black hematite Imperial stud earrings. Designed at The Sparkle Factory and Made in the USA, this designer collection is the epitome of affordable luxury. |
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Flaunt the dark side of fashion with this subtle yet strong, black hematite Darth Vader mod ring. Designed at The Sparkle Factory and Made in the USA, this Darth Vader designer collection is the epitome of affordable luxury. |
dmadsen@araca.com
646-922-0663