At a time when many established television networks have been cutting back on their publicity and promotion efforts it is somewhat remarkable to watch one of them actually move in the opposite direction. That’s what Syfy has done since 2007 with its annual Digital Press Tours, in which it brings executives and talent from its series together with dedicated bloggers, tweeters and Web writers for a day of press conferences and other activities. It does so in addition to (rather than in place of) its twice yearly presentations at Television Critics Association tours and its massive presence at the San Diego Comic-Con (the highlight of which remains the must-attend party it throws with Entertainment Weekly).
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