New Star Wars™ by Her Universe Apparel at Disney's Star Wars Weekends 2013

Ashley Eckstein Debuts New Star Wars™ by Her Universe Apparel at Disney’s Star Wars Weekends 2013

NEW YORK, NY – MAY 13th, 2013 – The Force is back at Disney’s Hollywood Studios theme park as Star Wars Weekends returns May 17th through June 9th. Fans from all over the world come to share their love of all things Star Wars and Disney during this special event. Returning for the fifth year in a row is actress Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and founder of the popular sci-fi merchandise line for fangirls, Her Universe™. As with previous years, Eckstein will be bringing an all-new, unique range of Star Wars by Her Universe designs to the month-long event at Disney’s Hollywood Studios including fashion tops, tunics, tanks and dresses located in Darth’s Mall. Eckstein will be meeting fans and signing autographs every day during the event and she will also be returning as host for Behind the Force: Star Wars Voices each weekend.

“As a lifelong Disney fan, it’s a dream come true for me to return to Disney’s Star Wars Weekends and debut my new Her Universe merchandise,” said Eckstein. “It’s been an honor to work with Disney to create designs for this event. We have an assortment of new items for female fans of all ages, including our new exclusive Return of the Jedi necklace in honor of the 30th Anniversary!”

Her Universe has only made 1,250 necklaces to celebrate the 30th Anniversary of this beloved movie. This extremely limited edition piece will come with an autographed certificate by Eckstein and will only be sold at select Her Universe events debuting at Star Wars Weekends. Only 500 necklaces will be available for sale at Disney starting on May 17th. They are available on a first-come-first-serve basis. Also debuting at the event will be will the highly anticipated Rogue Squadron dress and X-Wing Pilot tank top. Other items premiering will be matching youth and adult R2-D2 tunic tops, an adorable youth Princess Leia tunic top, retro women’s fashion tops and a limited edition Asajj Ventress costume top.

About Her Universe

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Disney’s Star Wars Weekends

Running every Friday, Saturday and Sunday from May 17th through June 9th, Disney’s Star Wars Weekends is an annual event at Disney’s Hollywood Studios theme park celebrating all things Star Wars. In addition to offering fans a unique opportunity to join Jedi Masters, Sith Lords and Star Wars celebrities for special shows, presentations, memorabilia and the all-new Star Tours attraction: Star Tours –The Adventures Continue. For more information on Star Wars Weekends, visit: disneyworld.com/starwarsweekends or disneyparks.com/blog.

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

This Return of the Jedi necklace honors the 30th Anniversary of the epic film. Her Universe has only made 1,250 necklaces to celebrate the anniversary. This extremely limited edition piece will come with an autographed certificate by Eckstein and will only be sold at select Her Universe events and debuting at Disney’s Star Wars Weekends. Only 500 necklaces will be sold at Star Wars Weekends on a first come, first serve basis!

Perfect for spring and summer, this A-line Rogue Squadron dress features the Rebel Alliance symbol on the front and the title Rogue Squadron on the back!

Revisit the dark side in this retro tee featuring the Dark Lord of the Sith himself, Darth Vader! This is a recreation of a popular shirt back from the 80’s.

For the 30th Anniversary of Return of the Jedi we used this well-known design from the classic Han Solo Underoo’s set for kids from the 80’s on this new retro tee.

This gorgeous artwork featuring Padme Amidala is the perfect complement to our previous best-selling Her Universe Padme Nouveau shirt.

Pretend that you are a part of the Rogue Squadron in this colorful hooded racer-back tank. With the hoodie up, you’re ready to pilot an X-wing yourself!

Trained in the ways of the dark side, Asajj Ventress is a formidable adversary on The Clone Wars. Now you can wear this hooded tank based on the beloved female bounty hunter/assassin and show your dark side!

Everyone needs a classic Star Wars logo tee, but it’s even better when it’s tie dye! You’ll love this new fashion top, also available in plus sizes.

Any Padawan would be proud to wear this fun shirt exploding with the famous Star Wars phrase “May The Force Be With You.”

By popular demand, Ashley heard the requests to create a scaled down version of our popular adult Princess Leia hoodie for young girls. Now, here it is! Slip the hoodie on, buns and all, and you instantly become a self-rescuing princess!

Everyone’s favorite little droid comes to life in this ultra comfortable R2-D2 hooded tunic -available in both adult and youth sizes!