Deborah Schonfeld
212 705 9498
Deborah.Schonfeld@bbc.com
BBC WORLDWIDE AND HER UNIVERSE CELEBRATE
“THE DAY OF THE DOCTOR”
ALL-NEW APPAREL BASED ON DOCTOR WHO’S 50th ANNIVERSARY SPECIAL AVAILABLE AFTER GLOBAL SIMULCAST
NEW YORK, NY – November 21st, 2013 -To celebrate Doctor Who’s 50th Anniversary, Her Universe, the leading fangirl fashion apparel company, will release five new Doctor Who shirt designs shortly after the global simulcast of the anniversary special, Doctor Who: The Day of the Doctor, which will air on BBC AMERICA on Saturday, November 23, 2:50pm ET. The new shirts will feature actual art and quotes directly from the anniversary adventure, which are top-secret and won’t be revealed until after the premiere of the special. These unique, limited edition Doctor Who pieces will be available only on Heruniverse.com shortly after the 50th anniversary episode airs and, beginning Monday, November 25th, on ThinkGeek.com and HotTopic.com.
“I proudly proclaim myself a Whovian and I was overjoyed when BBC Worldwide approached us with this unique opportunity to design something special using art and story elements from Doctor Who’s 50th Anniversary special,” said Her Universe founder Ashley Eckstein. “These designs have been extremely top secret and I think my fellow Whovians will love these new pieces as much as I do!”
Recognizing the burgeoning force of female Whovians and the need to create unique apparel and merchandise just for them, Her Universe founder Eckstein, and The Araca Group, launched the Doctor Who By Her Universe fangirl fashion line in 2012. Additional Doctor Who apparel and accessories from the Her Universe collection are available in the U.S. and Canada at Heruniverse.com.
About BBC Worldwide Ltd.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including Battlestar Galactica, BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek and AMC for The Walking Dead. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
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Above: Here is a partial sneak peek at one of the five Her Universe Limited Edition Doctor Who pieces, based on the 50th Anniversary Special “The Day of the Doctor,” which will be available on November 23rd. The images on these top secret designs cannot be shown until after the show airs on BBC AMERICA.
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