Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
ENGAGE!
ANNOUNCING THE WINNING DESIGN FOR THE HER UNIVERSE/THINKGEEK “MAKE IT SEW” STAR TREK™ SHIRT DESIGN CONTEST!
NEW YORK, NY – November 25th, 2013 -To help celebrate 2013 as the “Year of the Fangirl,” ThinkGeek teamed up with Her Universe to host an epic Star Trek shirt design contest called “Make It Sew.” The idea was that fans from all over the known universe could send in their own Star Trek shirt design from any of the Star Trek television series and have one finalist chosen by Her Universe Founder Ashley Eckstein and the ThinkGeek crew to be produced as an exclusive Her Universe shirt offered through ThinkGeek. Out of the hundreds of entries, the judges chose one epic submission. Enter Jeremy Sniatecki with his winning “EntHERprise” design featuring a creative merging of the original series Starship Enterprise and the classic female gender symbol.
“I had so much fun doing this Star Trek design contest with ThinkGeek,” said Eckstein. “We received several amazing designs and it was definitely a tough decision. However, we felt that Jeremy’s design was so unique and original, especially in celebration of the ‘Year of the Fangirl.’ His design was simply perfect!”
“I almost didn’t enter this one, assuming everyone else in the competition would also instantly notice that the classic female symbol sure looks like the top view of the original Enterprise, with nacelles added on, of course,” said contest winner Jeremy Sniatecki. “I ran the concept by my wife, who is a major sci-fi fan and a trusted sounding board for all things creative, and she LOVED the simplicity of it! ‘I would TOTALLY buy and wear that!’ she said, and so I entered it! She’s very choosy about her own nerdy t-shirt purchases, so that was high praise indeed.”
In addition to seeing his winning design on a Her Universe tee, Sniatecki also won a $500.00 cash prize. “I can’t even describe how exciting it was to get the phone call that my design was chosen as the top winner of this very special competition out of hundreds of worthwhile entries,” Sniatecki added. “Her Universe and ThinkGeek are held in high esteem in our house, and there was at least a few minutes of jumping up and down together as a family once the notification call had ended. Thanks so much to Ashley and her team at Her Universe, and to ThinkGeek! It’s an honor for sure!”
Sniatecki’s winning Star Trek Design Contest shirt, cleverly called “EntHERprise,” is now available for purchase here http://www.thinkgeek.com/product/18dc/ at ThinkGeek.com.
™ & ©2013 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including Battlestar Galactica, BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek and AMC for The Walking Dead. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
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Ashley Eckstein wears the winning Star Trek design she and ThinkGeek chose from Jeremy Sniatecki entitled “EntHERprise.” It features a creative merging of the original series Starship Enterprise and the classic female gender symbol.
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646-922-0663