Fangirls are finally making a statement in the fashion community utilizing style as their ultimate superpower.
This fashion power was on display during The Her Universe Fashion Show at San Diego Comic-Con 2014, the world’s premiere comic book and popular arts convention. The first ever full-scale “Geek Couture” fashion show and design competition was the brainchild of Ashley Eckstein, co-founder of the leading sci-fi fashion apparel company, Her Universe, and partner with the Araca Group. Together, they joined forces with licensed apparel destination Hot Topic to bring it fully to life. Showcasing their custom fashions, The Her Universe Fashion Show was a groundbreaking event which gave fangirls a spotlight to present their designs to the world. Fans were also treated to an after party and live concert by All Time Low presented by Hot Topic.
2014 Her Universe Fashion Show Highlights
- Over 160 design submissions received with 36 finalists chosen, representing everything celebrated at San Diego Comic-Con.
- Competition brought together professional and amateur designers, male and female, from all across the country to showcase their original San Diego Comic-Con inspired designs for a chance to co-design a Her Universe fashion collection for Hot Topic.
- Judging panel consisted of influencers from the fashion and pop-culture universe including Chloe Dykstra from Heroes of Cosplay, renowned jewelry designer Tarina Tarantino, YouTube sensation Justine Ezarik a.ka. iJustine, Senior Vice President, Merchandising and Marketing at Hot Topic, Cindy Levitt, Internet celebrities, Hilly and Hannah Hindi of The Hillywood Show and Lucasfilm Licensing managers of softgoods and fashion, Lacey Prince and Tara Sinclair, who have helped lead the Star Wars brand into the fashion world.
- Debut event drew over a thousand fans who stood in line for over four hours to get in! Game of Thrones actresses, Maisie Williams (Arya Stark) & Sophie Turner (Sansa Stark) were among the attendees.
- Event garnered attention from not only entertainment and mainstream media such as TIME, MTV and Hollywood Reporter, but fashion media including Cosmopolitan, Nylon and PopSugar. Social media reach exceeded 31+ million impressions.