Dan Madsen
Publicist
Her Universe
dmadsen@araca.com
646-922-0663
Ashley Eckstein’s Her Universe Enters the Zombie Apocalypse With New Fangirl Apparel from AMC’s “The Walking Dead”
NEW YORK, NY – July 9th, 2013 -Her Universe™, a leader in female genre merchandise, announced today a license deal with AMC to create a collection of women’s apparel based on the network’s series, “The Walking Dead.” “The Walking Dead” by Her Universe collection, featuring images, characters and phrases from “The Walking Dead” series on fashion tops, leggings, hoodies and dresses, will be available online at HerUniverse.com, San Diego Comic-Con and select retail outlets beginning this summer.
“There is certainly an expanding fan base of women who faithfully watch ‘The Walking Dead’ and this collection of unique apparel and merchandise is targeted just for them,” said Her Universe founder, Ashley Eckstein. “I am a huge fan of ‘The Walking Dead’ and I was thrilled with the opportunity to design Zombie fashion for fangirls. The story lines on this show are very emotional, compelling and addicting! As a fan, I am excited to have more apparel options made for women.”
Based on the comic book series written by Robert Kirkman and published by Image Comics, AMC’s “The Walking Dead” reigns as the most watched drama series on television for Adults 18-49. The series tells the story of the months and years that follow after a zombie apocalypse, and has garnered two Emmy® Awards for Outstanding Prosthetic Make-up and a Golden Globe® Award nomination for Best Television Series –Drama.
Ashley Eckstein is founder of Her Universe and known to sci-fi/pop-culture fans as the voice of Ahsoka Tano on the animated series, Star Wars: The Clone Wars.
Photo credit: – Kelsey Edwards Photography-http://www.kelseyedwardsphoto.com/
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC Worldwide for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
The Walking Dead © 2013 AMC Film Holdings LLC. All Rights Reserved.
It’s not a Democracy, it’s a Ricktatorship! Fans of The Walking Dead will know what this shirt means. We love Rick, even with all of his flaws and his visions in Season 3! Fangirls will LOVE this super comfortable tri-blend dolman top in the new The Walking Dead by Her Universe line.
How can you forget the first Zombie that you see in The Walking Dead? The image of this little girl just sears into your memory and you immediately know that something is terribly wrong. Your friends will love this witty tee in the new The Walking Dead by Her Universe line, even if they are not a fan of the show.
We think every girl secretly or maybe not so secretly has a Girl Crush on Michonne, we certainly do! What is there not to love? She’s tough, mysterious, yearns for what’s right, has a heart of gold and can use a sword better than anyone we’ve ever seen! Show Michonne some love with this Girl Crush racerback tank top from the new The Walking Dead by Her Universe line.
How can you not feel Zen with Daryl Dixon around? Show your Daryl Dixon love with this new tank top featuring Daryl and his famous line “Am I the only one Zen around here?” from the new The Walking Dead by Her Universe line. Of course, Daryl Dixon would be Zen during a Zombie Apocalypse!
Rick gives some great advice on what to do when you encounter Zombies, but sometimes its best simply put, “You’d Better Run.” Show some love for The Walking Dead with this tank dress, from the new The Walking Dead by Her Universe line, designed to look like you have been chased by Zombies. Complete with rips and slashes, Zombie fashion is definitely on trend!
During a Zombie Apocalypse, there could be Zombies behind every door. Thankfully, in The Walking Dead, Rick received warning at the Hospital, “Don’t Open Dead Inside” spray painted on the Hospital doors. This hoodie comes in sizes S-4XL complete with thumbholes and Zombie lining in the hood.
646-922-0663